4 Industries Getting the Best ROI from Digital Marketing
1. Legal
- A joint survey from the Legal Marketing Association and Bloomberg Law looked at shifts in marketing roles and responsibilities. Investment in marketing is increasing and marketing professionals are gaining influence in law firms. Lawyers don’t have time to manage their social media presence. They need to attract new clients and the best way is to hire a knowledgeable digital marketing agency.
2. Healthcare
- According to a Deloitte study, 52 percent of consumer’s search information online for treatment options for their health concerns. In the same study, consumer’s social media habits for healthcare rose 18 to 21 percent. Thus, healthcare industry needs digital marketing because consumers already search for healthcare solutions. Healthcare professionals must have a smart marketing strategy in order to attract clients. The best investment you can make is in your business.
3. Retail
- According to Statista the retail industry had about $25.3 trillion in global sales in 2016. Even though stores are closing, a lot are switching their focus to ecommerce. Ecommerce companies are growing at a rapid rate and they are some of the most valuable companies in the world. The industry will need extensive marketing assistance from knowledgeable social media firms. For example, FashionNova built their entire marketing strategy through influencer marketing on Instagram. Now they are one of the most affordable fashion brands on the planet.
4. Media & Entertainment
- The United States Department of Commerce International Trade Administration developed a report this past year for Media and Entertainment sector. The research was done by PricewaterhouseCoppers (PWC) and found that the media & entertainment industry is expected to expand by nearly five percent to reach just under two trillion in 2017. Also, it found that there is a continued transition to digital from traditional media production, distribution, and consumption. This continued transition to digital will provide a ton of new jobs for marketers. The entertainment sector sees the value of digital marketing on promoting movies, shows, actors, athletes, and sports companies. Never underestimate the power of digital marketing or your organization will be left in the dirt.
Quote to Ponder: “Amazing things will happen when you listen to the consumer.” –Jonathan Mildenhall, CMO of Airbnb
https://go.bloomberglaw.com/legalmarketingsurvey2018/?promocode=BLAW901AA
https://www2.deloitte.com/us/en/pages/life-sciences-and-health-care/articles/health-system-ceos.html
https://www.statista.com/statistics/443522/global-retail-sales/
https://www.trade.gov/topmarkets/pdf/Top%20Markets%20Media%20and%20Entertinment%202017.pdf
