15 Lawyer Marketing Tools
1. Google Ads
- Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.
2. Google Analytics
- Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. The Google Analytics team has developed a step-by-step playbook to help you get the most out of linking your Google Analytics and Google Ads accounts. Learn how to unlock deeper insights and create smarter Google Ads campaigns. Take a look at this page on the Google Marketing Platform site, and download the PDF of the playbook.
https://analytics.google.com/analytics/web/
3. Google Search Console
- Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.
https://search.google.com/search-console/about
4. Ubersuggest
- Ubersuggest is an awesome free tool which can find 100s of new long tail keywords in a few minutes. It aggregates data from Google Suggest which provides keyword ideas similar and related to your searches on Google.
https://neilpatel.com/ubersuggest/
5. Avvo
- Avvo.com is an online marketplace for legal services, that provides lawyer referrals and access to a database of legal information consisting primarily of previously answered questions. Lawyer profiles may include client reviews, disciplinary actions, peer endorsements, and lawyer-submitted legal guides.
6. MailChimp
- MailChimp is a web-based email marketing service. It helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results.
7. Quora
- Quora is an American question-and-answer website where questions are asked, answered, and edited by Internet users, either factually, or in the form of opinions. Its owner, Quora Inc., is based in Mountain View, California.
8. Meetup
- Meetup is a service used to organize online groups that host in-person events for people with similar interests. Meetup was founded in 2002 by CEO Scott Heiferman.
9. Eventbrite
- Eventbrite is a U.S.-based event management and ticketing website. The service allows users to browse, create, and promote local events. The service charges a fee to event organizers in exchange for online ticketing services, unless the event is free.
10. Wordpress
- Open source WordPress is the most popular online publishing platform, currently powering more than a third of the web. Here, you can start a blog or build a website in seconds without any technical knowledge. Almost everything on WordPress.com is free, and what’s currently free will remain so in the future. Overall, the WordPress.com network welcomes more than 409 million people viewing more than 15.5 billion pages each month.
11. LinkedIn
- The world's largest professional network with nearly 660+ million users in more than 200 countries and territories worldwide. LinkedIn began in co-founder Reid Hoffman's living room in 2002 and was officially launched on May 5, 2003. Jeff Weiner is the CEO of the company, and management includes experienced executives from companies such as Yahoo!, Google, Microsoft, TiVo, PayPal and Electronic Arts. LinkedIn leads a diversified business with revenues from membership subscriptions, advertising sales and recruitment solutions. In December 2016, Microsoft completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and the world’s leading professional network.
12. SEMRush
- SEMrush started out in 2008 as a small group of SEO and IT specialists united by one mission — to make online competition fair and transparent, with equal opportunities for everyone. After ten years of trailblazing experiments and constant progress, SEMrush has grown into the world's leading competitive research service for online marketing. SEMrush is a software as a service company based in Boston that sells online visibility and marketing analytics software subscriptions.
13. MozBar SEO Toolbar
- The industry's leading SEO toolbar – over 500,000 installs and climbing – MozBar gives you instant metrics while viewing any page or SERP. Some features include: custom searches, metrics that matter, on-page highlighter, page overlay, authority scores, and data export. You can create custom searches by engine, country, region, or city. You can access and compare link metrics across pages while viewing any SERP. Also, anyone can find and highlight keywords on a page and differentiate links by type: Followed, No-Followed, External, or Internal. Customers can expose page elements, general attributes, markup, link metrics, and HTTP status. People can check quickly their online ranking probability with page authority and domain authority. Next, people can export SERP analysis details to a CSV file. Finally, MozBar SEO Toolbar is your free all-in-one SEO toolbar for research on the go.
https://moz.com/products/pro/seo-toolbar
14. Ahrefs SEO Toolbar
- No need to open Site Explorer for an SEO snapshot of the page you're viewing. See all the most important SEO metrics at the drop of a hat. With Ahrefs SEO Toolbar, you have immediate access to both Page and Domain metrics such as:
· Ahrefs Domain Rating (DR)
· Ahrefs URL Rating (UR)
· Ahrefs Rank (AR)
· Number of backlinks
· Number of referring domains
· Estimated organic search traffic
· Number of ranking keywords
This makes Ahrefs SEO toolbar an excellent time-saver for SEO professionals.
https://ahrefs.com/seo-toolbar
15. Pingdom Website Speed Test
- Pingdom offers cost-effective and reliable uptime and performance monitoring for your website. The company uses more than 70 global polling locations to test and verify our customers' websites 24/7, all year long. With Pingdom you can monitor your websites' uptime, performance, and interactions for a better end-user-experience. Your customers will thank you.
